Good News | Top 50 Chinese FMCG Brands in the 2020 Global Brand Footprint List
The world's leading research organization that uses continuous consumer sample sets to gain insights into consumer behavior; in China, it is one of the CCTV market research joint stock company (CTR) services
Kantar Worldwide's Global Brand Footprint Report 2020 has been released by Kantar Worldwide. The ranking, which covers 35 countries, monitors the footprint of brands in the food, beverage, health and beauty, and home care categories, revealing which brands are purchased and frequently by more consumers, and visually showing the brands that consumers choose the most. The ranking measures consumer reach (CRP) as a metric to truly reflect consumer choice by measuring the number of households worldwide that buy a brand (penetration rate) and the frequency of purchases (the average number of times consumers buy a brand each year).
The report shows that in the Chinese market, Chinese brands continue to outperform international brands, taking the top ten brands with the most consumer choices, while 30 of the top 50 brands are local Chinese brands, accounting for 60% of the total.
It is worth noting that among the many brands, Miaojie's overall ranking rose two places to 45th.
According to the study, 32% of Chinese households - equivalent to 137 million Chinese households - purchased Miaojie brand products 2.2 times in the past year. This means that in China, 1 in 3 households uses Miaojie products to create a more comfortable home environment for their family.
This honor comes from the loyal support of hundreds of millions of families, and Jie feels honored. Miaojie will take this trust and responsibility, and continue to provide hundreds of millions of families in China with more professional spirit. Let Miaojie accompany you to create peace of mind and happiness for your family!
The data source is Kantar's official website, and the data compiled by Miaojie is quoted from:http://www.brandfootprint-ranking.com/#/explore-the-data
