Miaojie and Walmart invite brand spokesperson Wu Zun to talk about smart housework methods
On August 3, 2019, the Miaojie brand held the Miaojie "Exclusive Smart Housework" activity at the Walmart headquarters in Shenzhen. Brand spokesperson Wu Zun came to the scene to interact with the fans at zero distance and share the secrets of smart housework.
Wu Zun interacted enthusiastically with fans at the scene, advocating the use of smart housework to enhance life happiness
On the day of the event, the male god Wu Zun, who was praised as a "winner in life", also shared his secrets of family happiness on the spot. He admitted that the best love for his family is company, and doing something with his family is the best way to strengthen the relationship. The easiest is to share housework; playing with children, cooking with his wife, and cleaning the room are all simple and happy things for him. Wu Zun also used Miaojie products to complete the production of delicious dishes on the spot, and shared his cooking experience with fans. He believes that using good tools can save a lot of small troubles, and Miaojie's products are very user-friendly design, convenient and safe to use.
Miaojie star products are deeply loved, and smart housework requires good helpers
The design of the venue for this event adopts the concept of the same space, integrating three experience areas: the fan interactive photo area, the star product experience area and the Wu Zun image photo area. Integrating multiple scenes and series into the same space allows consumers to experience the multi-scene product experience at one time. Miaojie and spokesperson Wu Zun jointly conveyed to consumers: the concept of convenient, efficient and relaxed life; using Miaojie's ingenious household products, you can complete household chores with skills and smarter.
Full-link communication and interaction, detonating enthusiasm for participation
The Miaojie brand adopts a full-link communication method, allowing the audience to see the Miaojie male god at zero distance, whether in the live stream or through the live stream. This JD.com live stream specially launched the same product of the star. With the recommendation of the star and the support of many social media KOLs, the audience's shopping enthusiasm is high. The "buy while watching" in the star live stream unlocks consumers' shopping desire with one click. The viewing volume of Miaojie JD.com Home Furnishing Flagship Store once exceeded 53.5W, and the number of likes exceeded 130W times.
With the successful conclusion of the hot smart housework activity, this star zero-distance, full-link direct, multi-dimensional interactive activity method is the new experience that Miaojie brand brings to consumers. Wu Zun, the spokesperson of Miaojie brand, perfectly interprets the smart, efficient and relaxed life concept advocated by the brand to convey the secrets of a happy life to everyone.
Miaojie has been rooted in Chinese culture for decades and has deep insights into home and happiness. In the future, it will join hands with Wu Zun to bring you more new choices for smart housework, making products with both performance and texture a must-have choice for housework for more young families. Miaojie every day makes your home happier.
