News | Top 50 Chinese FMCG Brands in the 2021 Global Brand Footprint List - Miaojie Ranks at the Top of the Industry

The world's leading research organization that uses continuous consumer sample sets to gain insights into consumer behavior; in China, it is one of the CCTV market research joint stock company (CTR) services

Kantar Worldwide's Global Brand Footprint Report 2021 has been released by Kantar Worldwide. The ranking covers 35 countries around the world and monitors brand footprints in the food, beverage, health and beauty, and home care categories. It reveals which brands are purchased and frequently by more consumers, and visually presents the brands that consumers choose the most. The ranking measures the number of households purchasing a brand globally (penetration rate) and the frequency of purchases (the average number of times consumers buy a brand each year) to truly reflect consumer choices.

The report shows that in the Chinese market, Chinese brands continue to outperform international brands, taking the top ten brands with the most consumer choices, while 30 of the top 50 brands are local Chinese brands, accounting for 60% of the total.

It is worth mentioning that among the many brands this time, Miaojie ranks 46th in total. At the same time, it ranks among the top 10 household brands.

According to the study, 32% of Chinese households - equivalent to 206 million Chinese households - purchased Miaojie brand products 2.1 times in the past year. This means that in China, 1 in 3 households use Miaojie products to create a more comfortable home environment for their family.

In the post-epidemic era, consumers' awareness of product hygiene and quality is high. Miaojie quickly responds to changes and challenges with keen market insight, upgrades products and services, and wins the recognition and support of hundreds of millions of families in the battle of changing consumer environment. We are honored. Miaojie will continue to provide more secure, convenient, easy and comfortable products and services for all families with a more professional spirit. Let Miaojie accompany you to create peace of mind and happiness for your family!

The data source is Kantar's official website, and the data compiled by Miaojie is quoted from:https://www.kantar.com/campaigns/brand-footprint