Good News | The Top 50 Chinese FMCG Brands in the 2022 Global Brand Footprint List are released - Miaojie's ranking is steadily rising

The world's leading research organization that uses continuous consumer sample sets to gain insight into consumer behavior; in China, it is one of the CCTV market research joint stock company (CTR) services.

Kantar Worldwide's Global Brand Footprint 2022 report has been released. 22 years marks the 10th anniversary of the launch of the Global Brand Footprint report. The report uses Consumer Reach Points as a metric to reveal the most selected brands and the fastest growing brands in various markets around the world.

The report reveals the brands that Chinese consumers will choose the most in 2021, and also provides an in-depth analysis of the changes in Chinese consumer purchasing behavior over the past decade.

It is worth mentioning that in the past ten years, the Miaojie brand has continued to improve, and the 22-year ranking has jumped again by 3 places to 43rd. At the same time, the ranking of household brands has risen by 2 places to TOP8.

According to the study, 30% of Chinese households - 132 million households - purchased Miaojie brand products 2.2 times in the past year. This means that 1 in 3 households in China uses Miaojie products.

In the global context of the normalization of the epidemic, consumers' awareness of environmental and personal hygiene protection remains at a high level. Miaojie has in-depth and timely insight into the changing consumer needs affected by the epidemic and the external environment, as well as new consumption scenarios derived from it, anticipates changes in consumer purchasing behavior, and has gained more recognition and trust from household consumers through continuous improvement of product innovation capabilities, agile supply chain layout and redevelopment and deep cultivation of new and old channels.

At the same time, Miaojie also deeply perceives that there is still huge room for improvement and opportunities in the brand penetration rate, and will unswervingly do a good job in sinking brand awareness and distribution, expand more new channels, new scenarios, new groups, new needs, to meet and serve more consumers.

Premium Miaojie has always been committed to providing consumers with more secure, healthy and convenient products and services with a more professional brand spirit, so as to create a more secure and happy life for you and your family.

The data source is Kantar's official website, and the data compiled by Miaojie is quoted from:https://www.kantar.com/campaigns/brand-footprint